Monday, October 20, 2014

UX: Key Personas

April Ludgate - The restless grad student 
April is a web design student at Academy of Art University with a very messed-up sleeping schedule. She has classes 3 days a week and most of her classes are in the afternoon which resulted her waking up late almost on every weekday. On the days she has class, she gets home at about 9:00 PM and after a quick shower and an episode (or two) of whatever TV Show is on that day, she usually starts doing her homework at 11:00 PM. Most of her homework involves coding which means she can’t go to sleep before a site is fully coded (or a problem is being solved) because she knows that she’s gonna lose it if she stops halfway and continues doing it on the following day. She realizes that sleeping at almost 3:00 AM every night is not doing any good to her health and she really wants to change. She knows that if she can wake up at, say, 8:00 AM every morning, she still has plenty of time to finish her homework. 

Leslie Knope - The overachiever blogging mom 
Leslie used to work as an art teacher at Riverdale High School, Portland but she quit her job when she was pregnant with her first child, Ann. She always knew that she doesn’t want to be just a mom. She feels like she can be both an awesome mom and an awesome ‘something’. She found out about blogging and started her own blog three years ago. Now, she gets to be at home with her daughter and works at the same time. She loves challenging herself with new things and she’s always on the lookout to try out new habits that will make her be a better mom / blogger. 

Chris Traeger - A caffeine junkie with no willpower 
Frank is the lead UX designer in Adobe Social San Francisco. The perks of working in Adobe is you have unlimited access to caffeine at work. They even have coffee tasting once every month where fancy coffee-shop owners will come by and provide them with free samples of their coffee. Basically, caffeine runs in the blood of every creatives and programmers that work for Adobe. Frank has been wanting to quit caffeine since forever and has always failed in doing so. Why? First, there’s an espresso machine right across his office, there’s one in the meeting room and another one in the pantry. Second, almost all of his coworkers in his department drink coffee and it’s humanly impossible not to have a cup when everyone is doing so. As the head of the department, he wants to challenge his coworkers to do caffeine detox for a couple of days and maybe make it into a little competition.

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