01. Take a challenge
02. check in
03. challenge a friend
04. remind the friend to do the challenge
05. post something about the challenge
06. suggest a new challenge
(Refined) Personas:
Leslie Knope - The restless grad student who really just wants to ‘move it move it’
Leslie is a grad student at Academy of Art University who’s trying to balance her life between doing homework, interning and socializing with her friends on a daily basis. Just like many other women in their mid twenties, “exercise more” has always been on her new year’s resolutions almost every year. She has a gym membership that she uses as a mental reminder that maybe one day, ONE DAY she’ll have time to put on those pants and actually go to the gym. Sadly, that almost never happened. Between school, work and social life, there just isn’t any time left to go to that zumba class on Thursday night that she’s been eyeing on since forever. She needs to find an alternative way to get herself to move even for just a brief 15 minutes every day.
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Chris Traeger - A caffeine junkie with no willpower
Chris is the lead UX designer in Adobe Social San Francisco. The perks of working in Adobe is you have unlimited access to caffeine at work. They even have coffee tasting once every month where fancy coffee-shop owners will come by and provide them with free samples of their coffee. Basically, caffeine runs in the blood of every creatives and programmers that work for Adobe. Chris has been wanting to quit caffeine since forever and has always failed in doing so. Why? First, there’s an espresso machine right across his office, there’s one in the meeting room and another one in the pantry. Second, almost all of his coworkers in his department drink coffee and it’s humanly impossible not to have a cup when everyone is doing so. As the head of the department, he wants to challenge one of his coworkers to do caffeine detox for a couple of days and maybe make it into a little competition.
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Liz Lemon - The overachiever blogging mom
Liz used to work as an art teacher at Riverdale High School, Portland but she quit her job when she was pregnant with her first child, Ann. She always knew that she doesn’t want to be just a mom. She feels like she can be both an awesome mom and an awesome ‘something’. She found out about blogging and started her own blog three years ago. Now, she gets to be at home with her daughter and works at the same time. Being a blogger has also made her kind of an “oversharer” on the Internet. She posts daily update about her life and her daughter on the blog and loves the responses that she always gets from her readers. All the “thumbs up” and comments that she’s been getting on the Internet boost her confidence and make her feel like she’s been doing a good job and SHE JUST LOVES IT. She feels that now is the good time to start learning how to code HTML/CSS so that she can start coding her own blog instead of using ugly templates from the Internet.
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